This website is operated by JML Fitness Line, s.r.o., Company ID No.: 27692582, with its registered office at Velíková 180, 763 14 Zlín - Velíková, Czech Republic (hereinafter referred to as the “controller”). This page explains how we use cookies and similar technologies, what data we process, and what rights you have.
What Are Cookies?
Cookies are small text files stored in your browser when you visit a website. They allow the website to remember your settings and recognise you when you return. In addition to cookies, we also use localStorage (your browser’s local storage), which performs a similar function.
Cookie Categories
We divide the cookies used on this website into three categories:
1. Necessary Cookies
These cookies are required for the website to function properly (login, shopping cart, consent storage and language selection). The online store could not function without them. They do not require your consent (legal basis: legitimate interest pursuant to Article 6(1)(f) of the GDPR).
| Name | Purpose | Expiry | Type |
|---|---|---|---|
| cookieconsent_status | Stores the cookie consent status (allow/deny) | 365 days | Cookie |
| semakin_sst_cl | Transfers information about the consent level from the website to the server | 24 hours | Cookie |
| scc_cookie_consent | Stores detailed consent settings (necessary, statistical and marketing) | 365 days | localStorage |
| scc_consent_id | Anonymous identifier of the consent record (UUID) | Persistent | localStorage |
| PHPSESSID / joomla_* | Technical cookies required for the online store to function (session, login and shopping cart) | Session | Cookie |
| joomsef_lang | Stores the selected language version of the website | 2 years and 9 months | Cookie |
2. Statistical Cookies
These cookies help us anonymously analyse website traffic and user behaviour so that we can improve the website’s content and functionality. We use Google Analytics 4 with server-side processing for measurement purposes. Data is not sent directly from your browser but through our server, providing a higher level of privacy protection. These cookies require your consent (Article 6(1)(a) of the GDPR).
| Name | Purpose | Expiry | Type |
|---|---|---|---|
| semakin_sst_cid | Anonymous visitor identifier for Google Analytics 4 (server-side) | 2 years | Cookie |
3. Marketing Cookies
These cookies are used to measure conversions from advertising campaigns. They are stored only after you have given your consent (Article 6(1)(a) of the GDPR).
| Name | Purpose | Expiry | Type |
|---|---|---|---|
| semakin_sst_gclid | Stores the Google Ads click ID for conversion measurement | 90 days | Cookie |
Third-Party Services
Subject to your consent, we use the following third-party services:
| Service | Provider | Purpose | Category | Privacy Policy |
|---|---|---|---|---|
| Google Analytics 4 | Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland | Website traffic analysis (server-side processing) | Statistical | Google Privacy Policy |
| Google Ads | Google Ireland Limited | Measuring conversions from advertising campaigns (server-side Conversion API) | Marketing | Google Privacy Policy |
| Google Customer Reviews | Google Ireland Limited | Store rating widget displayed after a purchase | Marketing | Google Privacy Policy |
Google Consent Mode v2
This website implements Google Consent Mode v2, a technology that ensures Google services respect your consent choices. Without your consent, analytics or advertising data is not transmitted in an identifiable form.
Data Transfers to Third Countries
Google services (Analytics, Ads and Customer Reviews) may process data in the United States. Google LLC is certified under the EU-U.S. Data Privacy Framework, which ensures an adequate level of personal data protection within the meaning of the European Commission’s adequacy decision. For more information, visit dataprivacyframework.gov.
Managing Your Consent
When you first visit the website, a cookie banner will appear, allowing you to accept all cookies, reject all cookies or adjust your settings by category. You may change or withdraw your consent at any time in the following ways:
- Cookie settings button — click the “Cookie Settings” bar in the bottom-left corner of the page. The banner will open, allowing you to adjust your preferences for each cookie category.
- Browser settings — you can block or delete cookies directly in your web browser’s settings. Instructions for the most commonly used browsers are available at aboutcookies.org.
The withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
Consent Records
For evidentiary purposes, we record the following information for each consent: an anonymous consent identifier (UUID), the selected categories, the type of action (accept all/reject all/custom settings), an anonymised IP address, and the date and time when consent was given. We retain these records for 3 years from the date consent is given in order to demonstrate compliance with the GDPR (Article 7(1)).
Your Rights
In connection with the processing of cookies, you have the right to:
- withdraw your consent to statistical and marketing cookies at any time,
- request access to the data we process about you,
- request the erasure of your personal data,
- lodge a complaint with the supervisory authority — the Office for Personal Data Protection, Pplk. Sochora 27, 170 00 Prague 7, Czech Republic.
Contact
If you have any questions about the processing of cookies, please contact us:
- Email:
This email address is being protected from spambots. You need JavaScript enabled to view it. - Telephone: +420 577 914 505
- Address: JML Fitness Line, s.r.o., Velíková 180, 763 14 Zlín - Velíková, Czech Republic
Detailed information about the processing of personal data is available on the Privacy Policy page.
This page was last updated on 27 July 2026.